For those who think beard culture is just a phase, think again. According to a study published in the Journal of Evolutionary Biology (via Men’s Fitness), beards are a major determining factor in the success of your romantic future. It turns out the whole lumbersexual craze is more than just an Instagram phenomenon. The fact is that women like beards. 

Of more than 8,000 surveyed women, the study showed that men with stubble were the most attractive but also considered most ideal for short-term flings. Men with full beards were pegged for long-term relationships. Their beards made them seem more masculine and protective.

As for the guys with clean shaven faces, the study participants found them far less attractive than their bearded counterparts. In short, women like facial hair in all of its different forms as long as it’s there.

The good news is that you’re on the right path to landing a life partner. But what the study doesn’t cover is how beard grooming products can affect your chances. She may appreciate a fully grown beard but not if it’s brittle, dirty, and full of flakes. Growing the beard is just step one. But if you really want to break out ahead of the pack, you’ve got a little bit of work to do.

Moisturizing

The study indicates that women find beards attractive because they communicate a rugged masculinity. But when you lean in for that first kiss and your beard feels like a Brillo pad, your chances may be ruined. You need a collection of beard grooming products to make sure your beard doesn’t disappoint.

Beard oil for men is mandatory. It softens your hair, keeps it moisturized, and even helps with untangling when you’re fresh out of the shower. Plus, beard oil for men helps combat common issues like beard dandruff, itchiness, and irritation. It even encourages healthy new growth.

For added effect, try a beard oil for men that complements your look with a masculine scent. The Composer Eucalyptus Beard Oil is formulated with hints of lavender and lemon over an argan oil base. The resulting scent is refreshing and reminiscent of the most pleasant parts of the great outdoors. The Alchemist Tea Tree & Peppermint Beard Oil is equally refreshing but leaves you with a smooth scent and jojoba beard oil base.

Deep Cleaning Beard Grooming Products

Moisturizing is just part of the battle to maintain a great beard. Imagine leaning in for that same first kiss and leaving behind some crumbs or residue when you’re done. It’s a scary sight to behold and one that you need to avoid at all costs. Every other day, you need to give your beard a deep clean.

The Alchemist Peppermint Shampoo & Shave Soap helps you work up a rich lather. You can dig your fingers through the depths of your beard to make sure it’s 100% clean. As an added bonus, the Peppermint Shave Soap helps nurture and condition your beard hair. This means your beard hair will be softer to the touch and easier to trim and style.

After Care

Every once in a while, you’ll want to trim your beard to keep things in check. Though you aren’t shaving yourself clean, you still need to take care of your skin after your trim is complete. A moisturizing aftershave helps prevent irritation by hydrating your skin and enabling your skin to repair itself. Our Double Deal Post-Shave Moisturizer works as both a toner and after shave to ensure your post-trim skin is as good as new.

The beard study is great news for bearded men everywhere. You’re basically guaranteed to find true love. But don’t let poor grooming habits get in the way. With the right team of beard grooming products on your side, you can ensure a win once she gets up close and personal.